Our task was to design a new long-life concept, one that felt more accessible and joyful than before, and with an excellent digital presence. The concept was introduced in three spring campaigns. The campaigns where implemented primarily in digital channels, but also in the numerous brick and mortar stores. We designed an interactive component for the campaign where consumers can dance their way through a number of summer shoes.
NilsonGroup is a retail business selling shoes on the Scandinavian market. NilsonGroup owns and operates 330 stores and has several strong brands in its portfolio. Din Sko is the brand that aims to reach trendy, younger audiences.