From vintage furniture to producer of strong Swedish design

Dixie has developed from a small interior design store with a focus on vintage furniture to an established actor in the interior design industry, with a range that primarily consists of products of Dixie's own design. They are one of the largest suppliers of door mats and placemats in Scandinavia. The collaboration between Dixie and Aoki began with work on the brand to clarify Dixie's offering and future role in the interior design industry. At the same time, Dixie halved the number of articles and retailers in order to focus on quality, design and close customer relationships rather than quantity. The result is a more stringent and more coherent range. In parallel with the work on the brand, we also created a new visual identity that clearly reflects Dixie's values and the brand's personality.

Dixie

Dixie is a Swedish interior design company selling products throughout Scandinavia via Mio Möbler, Stockman, Norrgavel and Svenssons i Lammhult among others. Personal expression, stylish shapes and good quality have been Dixie's driving force since the beginning. Many of the products are manufactured in Sweden and Dixie works actively with its suppliers on issues concerning the environment and working conditions. 

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