People are living like our planet’s assets are endless, but newsflash, they’re not! Myrorna want to stop this crazy consumption and get people to start thinking in circular motions. That’s why this campaign aims to show the smart ways of cradle-to-cradle-livin’. If you give some, you’ll get some and that’s cool.
Myrorna is a second-hand chain whose profits go to people who are in difficulty. In the summer of 2015 we began a long-term partnership where the goal is to enhance their profile, rejuvenate the target audience, increase reuse and create the conditions for occupational training and social work. With integrated campaigns we will increase sales and establish Myrorna as an alternative to the big chain stores, primarily within fashion and interior design.