Dobber – Photography and fashion at the Röhsska museum

Part of the relaunch of the new identity was an exhibition in collaboration with the Röhsska design museum in Gothenburg. We showed campaign material from the early 80's shot by the acclaimed Swedish photographer Walter Hirsh. We also let contemporary photographer Annika Aschberg take new photos that were inspired by Walter's photos, and exhibited them together with the new clothes collection. To advertise this, we made a film for social media, took out magazine ads, etc. People interested not only in fashion but also in photography and design came to the exhibition which was very successful. 


MQ is one of Scandinavia's leading branded fashion wear chains with 121 stores. Through a mix of proprietary brands and other selected brands, MQ offers highly fashionable clothing for men and women in attractive stores. 

More projects from the same client

Reunion – Building a new brand for men
During the spring 2011, MQ launched a new brand for men. The style is simple and minimal. Our job was to produce a graphical identity and to take care of all the labels for the range.
Dobber – Sophisticated workwear since 1974
New graphical profile for one of Sweden's top denim brands in the 1980s.