Set the table as only you can

With the theme of “Duka som bara du kan” [Set the table as only you can], we inspired Myrona’s customers to dare to set the table in their own personal style. Set the table according to a colour or theme, set the table in a classy or simple manner, either fully coordinated or entirely uncoordinated. The campaign contained a competition component where we asked the target group to set their own tables and publish the photos on Myrona’s Instagram account. The competition generated an increase in followers of one-tenth.

Myrorna

Myrorna is a second-hand chain whose profits go to people who are in difficulty. In the summer of 2015 we began a long-term partnership where the goal is to enhance their profile, rejuvenate the target audience, increase reuse and create the conditions for occupational training and social work. With integrated campaigns we will increase sales and establish Myrorna as an alternative to the big chain stores, primarily within fashion and interior design.

More projects from the same client

An imaginative film inspiring interior decoration with a personal touch
Myrorna’s autumn campaign was focused on interior design. We chose to work with Parham, the Gothenburg-based rapper, setting the campaign inside his studio.
Myrorna in a new form.
A completely new graphic design for Myrorna was based on the logotype’s primary colours which were combined in various ways. It´s flexible, distinct, and of course playful. 
Xmas over & over & over again
A campaign to encourage people to give second hand items as gifts at Christmas.
The haul is dead. Long live the rehaul!
To encourage more young people to donate clothing for second hand use, Aoki has teamed up with Myrorna on the launch of rehaul – a response to the consumer-orientated trend of posting haul videos online.
Dance the brand
This film for Myrorna is about recycling. It explains why they are here, what they do and why you should buy second-hand products. 
Myrorna Find your own style. It will help other people.
Using a mixture of films and photos, we demonstrate how you can find your own style at the same time as supporting people in difficulty. Follow Myrorna on Instagram and buy second hand.