With the theme of “Duka som bara du kan” [Set the table as only you can], we inspired Myrona’s customers to dare to set the table in their own personal style. Set the table according to a colour or theme, set the table in a classy or simple manner, either fully coordinated or entirely uncoordinated. The campaign contained a competition component where we asked the target group to set their own tables and publish the photos on Myrona’s Instagram account. The competition generated an increase in followers of one-tenth.
Myrorna is a second-hand chain whose profits go to people who are in difficulty. In the summer of 2015 we began a long-term partnership where the goal is to enhance their profile, rejuvenate the target audience, increase reuse and create the conditions for occupational training and social work. With integrated campaigns we will increase sales and establish Myrorna as an alternative to the big chain stores, primarily within fashion and interior design.