Our task was to give the brand a new graphic identity, a design which included many different musical styles and which was more universal than before. The brand was suffering from growing pains, so we took their identity out of the garage and into the professional arena. We also helped Elektron with the graphic expression of their new web shop.
Elektron has developed and produced electronic musical instruments for musicians across the world since 1998. From humble beginnings with a few instruments and users, the innovative company has grown and established a solid place for itself in the music industry. Today the instruments are sold through a wide network of retailers in more than 20 countries.