Our commission with Hivplus started with the creation of a new branding platform, whereby we changed the name from WAD (World Aids Day) network to Hivplus. This was because the network wanted to be associated with HIV, as opposed to Aids.
We then continued work on creating motifs, inspired by pixels, which could easily be used to illustrate the facts Hivplus wanted to convey. This resulted in a graphical style which is easy to work with and ideal for highlighting statistics and information.
Hivplus is a communications body for the WAD network, which comprises a number of organisations who work collectively to counteract the stigma attached to hiv.