The launch of a woody new product from IKEA

IKEA has been making wooden furniture for over 50 years. The latest wooden product is now being launched: IKEA Ice Tea, with birch and pine flavours. We developed a concept for a launch campaign and produced the campaign in collaboration with Kokokaka. The campaign included both video material and units in stores; it was seen on and on IKEA’s various social media channels.


IKEA FOOD is working actively to strengthen its position regarding meal times and our eating habits. They are doing this through their restaurant range and through the food you can take home or eat after the till area. Ikea Food is implementing a series of initiatives and launching several natural products to offer their customers better and more healthy products.

More projects from the same client

Life is sweet enough
Too much sugar is bad for our health. This is why, in one bold step, IKEA’s cutting sugar at their drink towers in half.