Life is sweet enough

Sugar, sugar, sugar. We’re consuming far too much of it. Often without even knowing. But too much sugar is bad for our health – it’s a growing problem around the world. This is why, in one bold step, IKEA is cutting the sugar at their drink fountains in half.
We created content for IKEA FOOD’s PR department to spread the message that they are removing soft drinks from their drink fountains. The delivery consisted of material in the form of moving images and messages for all of the social media channels.


IKEA FOOD is working actively to strengthen its position regarding meal times and our eating habits. They are doing this through their restaurant range and through the food you can take home or eat after the till area. Ikea Food is implementing a series of initiatives and launching several natural products to offer their customers better and more healthy products.

More projects from the same client

The launch of a woody new product from IKEA
IKEA has been making wood furniture for over 50 years. The next wooden product is now being launched: IKEA Ice Tea, with the flavors of birch and pine.