When we were given the assignment to develop a new packaging concept, we took note of the company's rich history. The aim was to strengthen the brand's values. The work resulted in a combination of an illustrated packaging style used on exclusive, yet functional, packaging. The packaging is used throughout Europe.
La Redoute is a French mail order company founded in 1875. The company has a rich history and a long tradition of solid craftmanship that has been reflected in a series of collaborations with leading fashion brands over the years. Today, La Redoute has a strong position on the European clothing market and sells clothes under the banner of French fashion.