A beautiful spring day where we focus on interior design and your own personal style. A campaign that combines clothes and all of the interior gadgets which can be found at Myrorna, the things which make you feel at home. Dissemination through social media channels with films and pictures. Displays in stores, with photos, films and store signs. The aim? To reach a younger target group.
Myrorna is a second-hand chain whose profits go to people who are in difficulty. In the summer of 2015 we began a long-term partnership where the goal is to enhance their profile, rejuvenate the target audience, increase reuse and create the conditions for occupational training and social work. With integrated campaigns we will increase sales and establish Myrorna as an alternative to the big chain stores, primarily within fashion and interior design.