Xmas over & over & over again

With the concept of a Christmas party that brings people together and gives gadgets a new life, we struck a blow against the consumer hysteria that affects people at Christmas time. With keywords such as shopping help and inspiration we created a campaign which focused on reuse. We created an advent calendar on Instagram with daily tips on Christmas present ideas. For the Christmas party, we created a young and tolerant impression to encourage personalized Christmas outfits.

Myrorna

Myrorna is a second-hand chain whose profits go to people who are in difficulty. In the summer of 2015 we began a long-term partnership where the goal is to enhance their profile, rejuvenate the target audience, increase reuse and create the conditions for occupational training and social work. With integrated campaigns we will increase sales and establish Myrorna as an alternative to the big chain stores, primarily within fashion and interior design.

More projects from the same client

The haul is dead. Long live the rehaul!
To encourage more young people to donate clothing for second hand use, Aoki has teamed up with Myrorna on the launch of rehaul – a response to the consumer-orientated trend of posting haul videos online.
Dance the brand
This film for Myrorna is about recycling. It explains why they are here, what they do and why you should buy second-hand products. 
Myrorna Find your own style. It will help other people.
Using a mixture of films and photos, we demonstrate how you can find your own style at the same time as supporting people in difficulty. Follow Myrorna on Instagram and buy second hand.
Myrorna in a new form.
A completely new graphic design for Myrorna was based on the logotype’s primary colours which were combined in various ways. It´s flexible, distinct, and of course playful. 
Set the table as only you can
With the theme of “Duka som bara du kan” [Set the table as only you can], we inspired Myrona’s customers to dare to set the table in their own personal style