With the concept of a Christmas party that brings people together and gives gadgets a new life, we struck a blow against the consumer hysteria that affects people at Christmas time. With keywords such as shopping help and inspiration we created a campaign which focused on reuse. We created an advent calendar on Instagram with daily tips on Christmas present ideas. For the Christmas party, we created a young and tolerant impression to encourage personalized Christmas outfits.
Myrorna is a second-hand chain whose profits go to people who are in difficulty. In the summer of 2015 we began a long-term partnership where the goal is to enhance their profile, rejuvenate the target audience, increase reuse and create the conditions for occupational training and social work. With integrated campaigns we will increase sales and establish Myrorna as an alternative to the big chain stores, primarily within fashion and interior design.