Myrorna’s autumn campaign was focused on interior design. We chose to work with Parham, the Gothenburg-based rapper, setting the campaign inside his studio. The camera follows Parham as he tells us his stories while at the same time, the objects around him also share their thoughts. The project resulted in an imaginative film inspiring interior decoration with a personal touch.
Myrorna is a second-hand chain whose profits go to people who are in difficulty. In the summer of 2015 we began a long-term partnership where the goal is to enhance their profile, rejuvenate the target audience, increase reuse and create the conditions for occupational training and social work. With integrated campaigns we will increase sales and establish Myrorna as an alternative to the big chain stores, primarily within fashion and interior design.