How to renew a brand that's over 100 years old?

Perstorps Ättika (vinegar) has been popular in Sweden since the late 19th century. In addition to using it in cooking, you can cleanm wash and eradicate weeds with it. The packaging design has traditions going back over 100 years. Our mission was to update the packaging design, but perserve the tradition. We retained the decorated style but made it clearer and more stringent. At the same time, we developed a new communication concept for advertising, print and web, inspired by the new packaging design and the company's history.

Perstorp AB

Perstorp AB is an international group working in the chemical industry and located in Perstorp in southern Sweden. The industry is reowned for its production of vinegar, but also the production of plastic laminates, known as Perstorp panel, among other products.