For all children in all weather

For all children in all weather is a campaign that aims to present the breadth of Polarn O. Pyret’s autumn and winter collection, from waterproof shells to warm, lined ski garments. Our main task was to communicate the value for money, and thereby the brand. We did this by “educating” customers on the function and quality of the garments, while simultaneously highlighting the company’s fundamental value – that kids should get to be kids.

Polarn O. Pyret

Polarn o Pyret is a Swedish brand that sells children’s clothes. The company believes that children should be children, and has designed, manufactured and sold clothes with a focus on play and harsh climates since 1976. Aoki worked with Polarn o Pyret for three years. During that time, our mission was to communicate the brand, both strategically and tactically, in 10 markets.

More projects from the same client

A collection for older children. A campaign for older children.
When children get older they want to participate in deciding what clothes to wear. This was a challenge for P.O.P., whose clothes were often seen as being too colourful and a little childish.
Comfortable clothing for memorable performances
The Comfortable clothing for memorable performances campaign mocks the whole perfect kids phenomenon.
Keeping warm is as easy as 1, 2, 3
The aim of the campaign was to strengthen P.O.P’s position as experts in functional garments, and to communicate the three-layer principle, namely underwear, mid-layer, and outerwear.