For all children in all weather is a campaign that aims to present the breadth of Polarn O. Pyret’s autumn and winter collection, from waterproof shells to warm, lined ski garments. Our main task was to communicate the value for money, and thereby the brand. We did this by “educating” customers on the function and quality of the garments, while simultaneously highlighting the company’s fundamental value – that kids should get to be kids.
Polarn o Pyret is a Swedish brand that sells children’s clothes. The company believes that children should be children, and has designed, manufactured and sold clothes with a focus on play and harsh climates since 1976. Aoki worked with Polarn o Pyret for three years. During that time, our mission was to communicate the brand, both strategically and tactically, in 10 markets.