Comfortable clothing for memorable performances

As Christmas approaches, expectations on our children are high. They must obediently play the Christmas games and sing the Christmas songs, and are expected to always look neat and clean. The Comfortable clothing for memorable performances campaign mocks the whole perfect kids phenomenon. The campaign ran on social media channels and in all of the Polarn o Pyret stores.

Polarn O. Pyret

Polarn o Pyret is a Swedish brand that sells children’s clothes. The company believes that children should be children, and has designed, manufactured and sold clothes with a focus on play and harsh climates since 1976. Aoki worked with Polarn o Pyret for three years. During that time, our mission was to communicate the brand, both strategically and tactically, in 10 markets.

More projects from the same client

A collection for older children. A campaign for older children.

When children get older they want to participate in deciding what clothes to wear. This was a challenge for P.O.P., whose clothes were often seen as being too colourful and a little childish.

For all children in all weather

For all children in all weather is a campaign that aims to present the breadth of Polarn O. Pyret’s autumn and winter collection, from waterproof shells to warm, lined ski garments.

Keeping warm is as easy as 1, 2, 3

The aim of the campaign was to strengthen P.O.P’s position as experts in functional garments, and to communicate the three-layer principle, namely underwear, mid-layer, and outerwear.