As Christmas approaches, expectations on our children are high. They must obediently play the Christmas games and sing the Christmas songs, and are expected to always look neat and clean. The Comfortable clothing for memorable performances campaign mocks the whole perfect kids phenomenon. The campaign ran on social media channels and in all of the Polarn o Pyret stores.
Polarn o Pyret is a Swedish brand that sells children’s clothes. The company believes that children should be children, and has designed, manufactured and sold clothes with a focus on play and harsh climates since 1976. Aoki worked with Polarn o Pyret for three years. During that time, our mission was to communicate the brand, both strategically and tactically, in 10 markets.