Keeping warm is as easy as 1, 2, 3

The aim of the campaign was to strengthen P.O.P’s position as experts in functional garments, and to communicate the three-layer principle, namely underwear, mid-layer, and outerwear. We came up with a global approach which was developed into a film, advertising, a web solution which showed the functionality of the items of clothing in an instructional manner, and extensive store materials.

Polarn O. Pyret

Polarn o Pyret is a Swedish brand that sells children’s clothes. The company believes that children should be children, and has designed, manufactured and sold clothes with a focus on play and harsh climates since 1976. Aoki worked with Polarn o Pyret for three years. During that time, our mission was to communicate the brand, both strategically and tactically, in 10 markets.

More projects from the same client

A collection for older children. A campaign for older children.
When children get older they want to participate in deciding what clothes to wear. This was a challenge for P.O.P., whose clothes were often seen as being too colourful and a little childish.
For all children in all weather
For all children in all weather is a campaign that aims to present the breadth of Polarn O. Pyret’s autumn and winter collection, from waterproof shells to warm, lined ski garments.
Comfortable clothing for memorable performances
The Comfortable clothing for memorable performances campaign mocks the whole perfect kids phenomenon.