The aim of the campaign was to strengthen P.O.P’s position as experts in functional garments, and to communicate the three-layer principle, namely underwear, mid-layer, and outerwear. We came up with a global approach which was developed into a film, advertising, a web solution which showed the functionality of the items of clothing in an instructional manner, and extensive store materials.
Polarn o Pyret is a Swedish brand that sells children’s clothes. The company believes that children should be children, and has designed, manufactured and sold clothes with a focus on play and harsh climates since 1976. Aoki worked with Polarn o Pyret for three years. During that time, our mission was to communicate the brand, both strategically and tactically, in 10 markets.