Twice a year, Schwartzkopf publishes a book that goes out to hair salons worldwide. It describes new products and trends for hair stylists. We were tasked with renewing the book's design and making it clearer for the user. In addition to the book, we made a magazine for the costumers, available in salons. The most common way to launch beauty products is to focus on young people. We did the opposite and concentrated the 2015 catalogue on the beauty of ageing.
Schwartzkopf is a brand that specialises in haircare for consumers and hairdressers. To strengthen its position in professional hair salons, Schwartzkopf works continuosly on product development, comprehensive inspiration materials and regular training.