Our mission was to create an identity that is synonymous with Stora Teater’s vision of high ceilings and low thresholds. The new graphic identity is inspired by the building itself, and signals a creative meeting place, with often unexpected experiences with artists from all over the world. The goal of our comprehensive work is to make culture more accessible and reach out to more people. The playful graphic expression shows that the theatre is an open house for everyone with a focus on performing arts.
Stora Teatern in Gothenburg is an arena for music, theatre, dance and contemporary circus which aspires to become Scandinavia’s premier guest stage for the performing arts.
Since it was established in 1859, the theatre has entertained Gothenburgers for 150 years.
The city’s Cultural Department took the lead in 2012, and the new stronghold of highbrow culture in Gothenburg is a building teeming with cultural diversity in all its forms.